Challenge

Hat Shack found that their customers frequently received crumpled hats because their packages would get caught in the postal processing machines. They tried sturdier boxes, and third-party package protection, but these solutions proved too expensive, and Hat Shack still needed to process individual claims, creating extra customer service work that burdened their small team.

Solution

By adding Buyer Protection from 17TRACK, Hat Shack was able to offset the costs and customer service headaches of their regularly occurring shipment damages. This value-added protection is paid for by their customers at a truly negligible cost per order. More importantly, in the event of loss, damage or delay, their customers could easily resolve the issue by themselves through the Buyer Protection resolution process.

Hat Shack’s customers also benefited from 17TRACK’s package status notifications, they added the standard post-purchase notifications to their user experience. This way customers would know when their package is shipped out or the status changes without needing to email customer support.

Results and Next Steps

Hat Shack customers have overwhelmingly embraced the peace of mind offered by Buyer Protection — 96% of orders now add the option at checkout. Moreover, with 17TRACK’s automatic email notifications, shipping queries have dropped dramatically by 50%, significantly decreasing Hat Shack’s customer support costs.

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